In the classic business book The 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout discuss the best marketing practices required to build a successful business. Focus on those 22 Laws of Marketing and you’ll accelerate business, stand out in a crowded world, and of course, make cold, hard, cash.
If you ignore them?
You’ll fail and fall into misery and despair. I’m kidding. But as with all ventures, there are basic principles that drive success. Ignore them at your peril. But should you follow them, you’ll be on the road to success.2
The same principles apply to fitness.
You need to ruthlessly execute the basics, particularly if you want to lose fat.
But as anyone who’s struggled with a diet can tell you, simple doesn’t mean dieting is easy.
This post provides you with the principles and tools to succeed in losing fat and looking better naked.