Forget willpower: Brain signals drive what, how, and when we eat. If you’re eating too much, here’s how to take back control.
It’s no secret that obesity rates have been rising in the U.S. (and other industrialized nations) for the past 30 years. It’s also no secret that Americans eat more than they used to; by almost 425 calories per day since the early ’80s.
For decades, government officials, research scientists, and fitness pros blamed this on a lack of willpower — folks’ inability to “push away from the table”. Diet book authors, TV doctors, and other nutrition experts tell us we’re gaining because of gluten. Fats. Fructose. Or whatever the nemesis of the day is.
But all this finger-wagging never really explains why.
Why are we eating so much food?
And why is it so hard to stop?
The answer lies in our brains.
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